Gili Leibovich
UX/UI Strategist & Lead
Design Leadership · Enterprise UX · AI-Driven Design
I lead design for complex enterprise systems, turning unclear business problems into products that ship, and increasingly building AI into the practice of design.
Background
- 16 years leading UX/UI for complex enterprise systems across telecom and B2B/B2C platforms
- Experience spanning both customer-delivery projects and product design, shaping the product itself alongside delivering to clients
- Led and mentored design teams of 6 to 8, in close partnership with product, engineering, and business
- End-to-end ownership, from discovery and problem framing all the way through to delivery
- Passionate about bringing innovation into design through AI, building functional tools and shaping new ways of working with it
What I Do
- Design leadership and team building
- UX strategy and problem framing
- End-to-end product design, from discovery to delivery
- Cross-functional collaboration (product, engineering, business)
- AI-driven design: prototyping and building functional tools with AI coding (Cursor, Claude Code)
- AI enablement: leading AI adoption across the team and acting as its go-to point for anything AI
- Mentoring and growing designers
Selected Work
Case Study
Figma Reference Finder
My manager needed one design reference for an urgent RFP, buried in 800+ Figma files, with no way to search them. So I built the search myself.
Read the case study →Case Study
Retail Store Console
Store agents were juggling nine disconnected systems just to handle one customer request. Watching that struggle at the counter showed me the fix wasn't a better screen, it was one screen.
Read the case study →